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59 East Street Chichester West Sussex PO19 1HX
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Premium British Style


RUBY London Jeans hold a tailoring secret that promise to give the appearance of dropping a dress size – by slimming thighs, lifting bottoms and flattening tummies.

We use the highest quality materials and over 10 years of design and manufacturing experience to produce a clothing range that makes women feel great, whatever they’re doing.

Ruby was the name of our founder’s grandma, a true East End lady in the 60’s. The names of each jean style are friends of hers from her youth, who shaped her life and she spoke fondly of. Each style represents a streak of their personalities.

Inside each jean you will find a hidden inspirational message, dreamt up whilst our designer was creating that pair, bringing a grounded moment to the fashion industry.

RUBY London jeans are available in half sizes from a UK size 6 (24” waist) to a UK size 16 (34” waist). Visit our website for a comprehensive size guide.

Our team of ‘Denimeers’ can advise on which style, colour and size would be the best option for you based on your body shape, typical daily routine and fashion style, please email info@rubylondon.com.

Opening Hours
  • Tue-Sat : 10:00-16:30
  • Sun/Mon : Closed
Ruby London Social