The aim of the summer campaign is to inject some TLC into the streetscape to reinforce a sense of civic pride, make the city centre look as attractive as possible to visitors and shoppers alike, and create an appealing backdrop to showcase the city’s history and culture as well as the vast array of activities and retail experiences it has to offer.
Our objective is to create a positive visual impact for those visiting in order to leave a lasting impression and encourage repeat visits. If the city centre doesn’t appear to love itself how can we expect anyone to take notice? The BID team want to reinforce the reasons why we should all love our city and be proud of it so that our visitors and shoppers can do the same. This is why the slogan for the Summer campaign will be “Love Local, Shop Local”.
It is hoped that these activities will support and bolster local retailers given the current state of the highstreets nationally; promoting Chichester’s retail offering as well as referencing the tourist and business opportunities found on our doorstep. The campaign will showcase Chichester as a multi-purpose hub for the outlying region making it more appealing to the “destination” visitor.
The Love Local, Shop Local campaign activity includes:
- Independents Shopping Guide
- Street Bunting
- Street Cleaning
- Flower Baskets
- Independents Bunting
- New Summer Flags for City Centre
- Festival of Chichester Window Competition
- Supportive PR and Social Media
- Super Saturday – Outside broadcast with Spirit FM
- Summer Street Party
- Love Chichester Photography Competition