Top Tips to Support Independents

| June 2023

Micro businesses play a vital role in the UK economy, contributing an impressive £1.6 trillion in revenue and providing employment to 16 million individuals*. They serve as the dynamic foundation of our local community here in Chichester, adding to its distinct character and appeal. However, despite their significant contributions, a concerning 92% of small businesses feel overlooked and undervalued**.

In the face of the ongoing economic downturn, it’s more important than ever to rally behind the independently owned businesses in our beloved city of Chichester. Let’s join together and make a difference by showing our support and pride for these businesses and their dedicated owners.

Here are five top tips to help you get started:

1. Spread the word

Talk about your favourite local businesses to your friends, family, and colleagues. Word-of-mouth recommendations are powerful and can generate new customers. Help spread the word about the incredible contributions of Chichester’s independent businesses and their owners.

2. Engage on social media

Follow, like, and share posts from independent businesses in Chichester. Engaging with their content helps increase their online visibility and reach a wider audience. By actively participating in their social media presence, you can help them feel seen and heard.

3. Attend in-store events and experiences

Keep an eye out for the exciting array of in-store events and experiences hosted by independent businesses in Chichester. From wellbeing evenings and collage clubs to jewellery making workshops, flower arranging classes, and quizzes, there’s something for everyone. These events present unique opportunities to enhance your skills, pursue your hobbies, and explore new interests whilst also showing support for the businesses.

4. Leave positive reviews

After having a positive experience with a local business, take a few minutes to write a review on platforms like Google, Yelp, or TripAdvisor. Positive reviews boost their reputation and attract more customers. Let’s celebrate and acknowledge the outstanding services provided by Chichester’s independent businesses.

5. Participate in loyalty programmes

Many local businesses offer loyalty programmes or reward schemes. Join them to earn discounts or exclusive offers while showing your commitment to supporting them. By choosing small over convenience and actively participating in loyalty programmes, you contribute to the sustainability of Chichester’s independent businesses.

By following these five tips, we can collectively make a difference in supporting and celebrating the independent businesses that make Chichester thrive. Let’s show our pride for our city’s unique charm, incredible offerings, and the dedicated individuals who pour their hearts and souls into their ventures. Together, we can ensure that Chichester remains a vibrant hub for independent businesses for years to come.

Visit our online business directory Chichester Buzz to uncover the incredible array of local independents within our city walls.  Explore the diverse offerings and unique experiences that these businesses bring to our city, right at your fingertips.

(Source: *Holly & Co, **Holly & Co)