Santa’s Missing Sack Trail

Santa’s Missing Sack Christmas Trail

We are thrilled to present a magical adventure that invites families to embark on a quest to save Christmas.

Sponsored by Howden Insurance, from Saturday 25 November until midday on Sunday 24 December, families can go on a free trail to find Santa’s missing sack of toys with the help of the Chichester Christmas Light Characters.

Not only will families have lots of fun following the clues around the city and cracking the code left by Santa’s five festive friends, there’s also a fantastic reward at the end – a chance to win a Nintendo Switch Console and a £50 Chichester Gift Card!

Where to get a Trail Map

Trail Maps are available to collect from Howden Insurance on Little London or Whirligig Toy Shop On South Street. You can also download a copy here.

How to Take Part

To participate in this exciting adventure and have a chance to win the amazing prizes, follow these simple steps:

Step 1: Gather Your Team

Gather your friends and family and make your way to Little London in Chichester. The adventure begins at Howden Insurance, where you’ll find your first clue and a letter for the Christmas Code Breaker. Your journey to save Christmas begins here.

Step 2: Follow the Clues

Set off on an adventure around Chichester city centre, visiting five other locations in a specific order. At each location, you’ll spot a Christmas light character and a special clue. Collect the letters hidden within these clues.

Step 3: Crack the Code

Once you’ve collected all six letters, it’s time to put your detective skills to the test. Decode the letters and complete the Christmas Code Breaker, which, together with the final clue, will help guide you to Santa’s missing sack.

Step 4: Submit Your Entry

Fill out the entry form on the trail map and post it at the designated post box at the final destination on your journey. All entries must be submitted by midday on Sunday 24 December.

Bonus Prize Draw Entry

For an extra chance to win, follow these bonus steps:

1. When you successfully find Santa’s missing sack, take a festive selfie with our special board.

2. Share your selfie on your favourite social media platforms and tag us in the post using @ChichesterBID and #ChristmasinChichester

Your tagged post will give you an extra entry into our prize draw, increasing your chances of winning the exciting prizes.

Bonus Treat

Visit Howden Insurance during their opening hours* and you can collect an extra little surprise, adding even more yuletide joy to your adventure.

Let’s have some festive fun, create wonderful memories, and make this Christmas season truly special!

*Mon–Fri: 9am–5pm, Sat: 9am–12pm

Standard Terms and Conditions Apply. Read more.


We’d like to thank Howden Insurance in Chichester for kindly sponsoring this year’s Christmas Family Trail.

“Whether it be supporting local charities or participating in community events like Chichester BID’s Santa’s Missing Sack Trail, our team knows how important it is that we fully integrate ourselves in the local area. We also know how valuable face-to-face interactions and conversations are to our clients. That’s why we encourage you to visit your local branch and talk to a member of our team of insurance experts, who’s goal is to get to know you and learn exactly what you want from your insurance policy.”

Dominic Glen, Howden Branch Manager – Chichester