Lifting spirits with launch of safe walking tours on city wide phone app

| February 2021

We are working alongside award winning high street app LoyalFree during the current Covid-19 restrictions to support businesses and the local community at this difficult time.

Working together with LoyalFree we have adapted the LoyalFree app to use in new and useful ways. Utilising technology, app users can now access safe, fun and family friendly walking trails around the city, providing an exciting new way for locals to enjoy their exercise time within the government guidelines.

Trails have been a popular feature of the LoyalFree app in Chichester with over 9,000 trail interactions since the partnership began in 2020. The Otter Key Worker Trail, showcasing 10 otter figurines around the town dressed in key worker uniforms, had over 800 scans!

There are currently three exciting outdoor trails live on the app which locals can enjoy whilst supporting the Government Safety Guidelines. Discover the rich and interesting history of Chichester with the digitised historic trails, generously provided by the Chichester Society.

You can relive the past with the Chichester during the Civil War Trail or uncover beautiful buildings in the city with the Churches, Chapels and Places of Worship trail. Start any of these socially distanced trails on the LoyalFree app and easily see where the next location is with the handy map and directions features. To take part simply log in on the LoyalFree app, head to the trails section and try them all – it’s completely free!

As businesses begin to re-open the app will also promote events, offers and digital loyalty schemes around the town and can be enjoyed across many areas in the UK.

Sophie Hainsworth, Co-Founder of LoyalFree, said: ‘In such a testing time for the high streets it is crucial for us to adapt and utilise technology to allow the public to support and enjoy their high street in a safe way. Digital trails are a fun and socially distanced activity for the whole family!’

Oriana Di Mascio, Chichester BID Projects Manager added:  ‘Chichester has such a beautiful history and we are delighted that the digital trails on the LoyalFree app ensure residents can still enjoy the city in a safe way!’

To download the app for free visit or search for ‘LoyalFree’ on the app stores.